There Is an Old Saying "If You Have to Ask

question 114

Multiple Choice

There is an old saying "If you have to ask the price of a yacht,you cannot afford it." Products like yachts are most likely to be associated with

• A) cross-shopping.
• B) competitive parity pricing.
• C) target return value.
• D) prestige pricing.
• E) break-even point pricing.

---

Definitions:

Mass Media

Various forms of communication, such as television, radio, newspapers, and the internet, designed to reach a large audience.

Social Problems

Issues within a society that are broadly recognized as situations negatively affecting a significant number of people and requiring societal intervention or solution.

Technological Advance

The process of developing new and improved technologies, which contribute to progress in various fields such as science, industry, and everyday life.

Technological Disasters

Technological disasters are catastrophic events caused by the failure of technology or human error in managing technological systems.