Marketers Can Take Advantage of the Variable Nature of Services

question 17

Multiple Choice

Marketers can take advantage of the variable nature of services by

• A)merging services with products.
• B)customizing services to meet customers' needs exactly.
• C)offering to expedite intangibles.
• D)expanding the standards gap.
• E)using strict standardization.

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Definitions:

Tangible Asset

Physical assets such as real estate, equipment, and inventory, distinguished from intangible assets like patents and copyrights.

Trade or Business

Any activity carried on for the production of income from selling goods or performing services.

Necessary Expense

An expense that is considered essential for the generation of income or for maintaining a living condition, often considered for tax deductions.

Taxpayer's Business

This term generally refers to any business activity or venture that is conducted with the aim of generating income or profit taxable to the individual or entity undertaking the activity.