When Conducting Exploratory Concept Testing for Her Firm's New Internet

question 125

Multiple Choice

When conducting exploratory concept testing for her firm's new Internet antipiracy software,which is the most important question that Dee should ask?

• A) How long will it take to bring the software to market?
• B) Will respondents purchase the software if it becomes available?
• C) Who will determine the price to be charged?
• D) Where should the product be sold?
• E) Which computer trade show will be used to introduce the product?

---

Definitions:

Environmental Factors

Elements in the surrounding environment that can influence the development, behavior, and well-being of individuals or populations.

Sympathetic Activity

Part of the autonomic nervous system responsible for the body's 'fight or flight' response, regulating heart rate, blood pressure, and energy release.

General Adaptation Syndrome

The process of physiological stress response consisting of three stages: alarm, resistance, and exhaustion, described by Hans Selye.

Alarm Reaction Stage

The initial phase of the stress response, where the body mobilizes its resources to cope with a stressor, characterized by the activation of the sympathetic nervous system.