Firms Can Measure the Success of a New Product by All

question 60

Multiple Choice

Firms can measure the success of a new product by all of the following factors except

• A) satisfaction of its technical requirements.
• B) fewer competitors in the market.
• C) satisfactory sales and profits.
• D) customer acceptance.
• E) satisfactory performance.

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Definitions:

Maslow's Need Hierarchy

A psychological theory proposing that human needs are arranged in a hierarchy, starting from basic physiological needs to self-actualization.

Growth Need Category

A classification of needs that focuses on an individual's desire for personal development, competence, and self-fulfillment.

Self-actualization

Refers to the realization or fulfillment of one's talents and potentialities, especially considered as a drive or need present in everyone.

Self-esteem Needs

The psychological requirements for feeling valuable and competent, often considered a middle tier in Maslow's hierarchy of needs.