Which of the Following Is Least Likely to Be a Source

question 19

Multiple Choice

Which of the following is least likely to be a source of ideas for new products?

• A) R&D efforts
• B) licensing agreements
• C) consumer research
• D) geodemographic segmentation
• E) brainstorming

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Definitions:

Robert Sternberg

An American psychologist known for his theory on the triarchic theory of intelligence, which includes analytical, creative, and practical components.

Creative Intelligence

The ability to produce work that is both novel and appropriate in the context of its use.

Practical Intelligence

The ability to solve everyday problems by utilizing knowledge gained from experience in order to adapt to, shape, or select environments.

Selective Optimization

A strategy of focusing on and optimizing personal strengths and compensating for weaknesses, particularly in the context of aging.