Examlex
Why are innovators important to marketers?
Comparative Ads
Advertising strategies where a brand directly compares its product or service to a competitor's offerings to highlight its superiority.
Dominant Brand
Dominant Brand represents a product or company that holds a principal position within its market or category, often exhibiting a significant share of market sales and consumer loyalty.
Clear Brand Image
The distinct and recognizable set of qualities and values that consumers associate with a brand, differentiating it from competitors.
One-Sided
Refers to arguments or messages that present only one aspect or perspective on an issue.
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