One of the Potential Benefits to a Firm of Introducing

question 21

Multiple Choice

One of the potential benefits to a firm of introducing new-to-the-world products or services is

• A)cost savings.
• B)late majority marketing.
• C)establishment of a completely new market.
• D)the ability to avoid paying pioneers for new product development.
• E)the ability to capitalize on existing consumer preferences.

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Definitions:

Canadian Federal Court

A federal court in Canada that deals with issues related to federal law, including disputes between the federal government and provincial governments, or cases involving federal statutes.

Whistle-blower

An individual who exposes secretive information or activity within a private or public organization that is deemed illegal, unethical, or not correct.

Class Action Settlement

A class action settlement is a legal resolution in a lawsuit involving a group of people who have similar claims against a defendant, where the court approves the settlement as fair to all parties.

Ethical Conduct

The practice of behaving in ways that are morally accepted as good or right, particularly in a professional setting.