A Pricing Tactic Is

question 76

Multiple Choice

A pricing tactic is

• A) a long-term and broad-based approach to pricing.
• B) an integrative pricing approach based on the five Cs.
• C) an approach that can be used only with consumers.
• D) a short-term approach that is often in response to a competitive threat.
• E) an approach that can be used only in a business-to-business setting.

---

Definitions:

Straight-Line Method

A depreciation technique that allocates an equal amount of depreciation each year over the useful life of the asset.

Semiannual Amortization

The process of gradually writing off the initial cost of an asset over a period, with adjustments made twice a year.

Amortization

The gradual reduction of a debt over a period of time through regular payments, which cover interest and principal.

Interest Expense

The cost incurred by an entity for borrowed funds, typically noted on the income statement as a non-operating expense.