Successful First Movers Create a Market or a Product Category

question 77

Multiple Choice

Successful first movers create a market or a product category.They often benefit from being readily recognizable to consumers and

• A) not having to pay advertising expenses.
• B) using prototypes to dominate the market.
• C) not needing to do test marketing.
• D) establishing an early market share lead.
• E) motivating laggards to buy their products.

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Definitions:

Social Relations

Interactions between individuals and groups, including how they communicate, influence, and relate to each other.

Obsession

Persistent and intrusive thoughts, impulses, or images that cause significant anxiety or distress.

Compulsion

An intense, often overwhelming urge to carry out an action, particularly one that is illogical or against one's own desires.

Hallucination

A perception of having seen, heard, touched, tasted, or smelled something that isn't actually present, often occurring without an external stimulus.