The Diffusion of Innovation Theory Is Useful to Marketers in Helping

question 136

Multiple Choice

The diffusion of innovation theory is useful to marketers in helping them

• A)adjust to the performance life cycle.
• B)avoid the cost of concept testing.
• C)predict which types of customers will buy their product immediately and later.
• D)predict how long it will take for a new product to gain market acceptance.
• E)determine a target market.

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Definitions:

Taskbar

A bar displayed on a computer screen's desktop, typically at the bottom, which shows open applications and provides quick access to system functions.

Close All Windows

A command or function in computer applications that shuts down all currently open window interfaces at once.

Backspace Key

A keyboard key used to delete the character to the left of the cursor's position or move backwards in a document.

Adjacent Cell

In spreadsheet software, a cell located directly next to another cell either horizontally or vertically.