The First Step in the STP Process Is to

question 101

Multiple Choice

The first step in the STP process is to

• A)identify the segmentation methods to be used.
• B)produce a list of strengths and weaknesses of the firm's past marketing strategies.
• C)establish the overall strategy or objectives.
• D)select target markets.
• E)develop a marketing mix, so that an appropriate segment can later be identified.

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Definitions:

Muscle Paralysis

The loss of muscle function in part of your body, which can be a complete or partial inability to move muscles.

Sleep

A naturally recurring state of mind and body characterized by altered consciousness, relatively inhibited sensory activity, reduced muscle activity, and inhibited nearly all voluntary muscles during rapid eye movement (REM) stages.

Sigmund Freud

An Austrian neurologist known for founding psychoanalysis, a clinical method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Unconscious

A part of the mind that is inaccessible to the conscious mind but that affects behavior and emotions.