After a Product Has Been Launched,marketers Must Undertake a Critical

question 124

Multiple Choice

After a product has been launched,marketers must undertake a critical postlaunch review to determine whether the product and its launch were a success or failure and what additional resources or changes to the marketing mix are needed,if any.For a product that does move on,the firms can measure the success of the new product by interrelated factors that include all of the following except

• A) its satisfaction of technical requirements.
• B) its satisfaction of performance.
• C) customer acceptance.
• D) its satisfaction of the firm's financial requirements.
• E) its satisfaction of the firm's manufacturing requirements.

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Definitions:

Lack of Restriction

A situation or condition where there are no or minimal limitations or boundaries imposed.

Social Media

Digital platforms and technologies that enable users to create, share, and exchange content or participate in social networking.

Journalists

are professionals who gather, write, edit, and present news or news articles in various media, aiming to inform, educate, or entertain the public with factual reports and analysis.

Communication Strategy

A planned approach for delivering information and messages to a target audience effectively.