A Good Friend of Yours Wonders Why You Always Seem

question 131

Essay

A good friend of yours wonders why you always seem to have the latest technology, long before anyone else. He then says, "I always want to wait until the bugs have been worked out. It saves me money and aggravation." Use diffusion of innovation theory to explain how you differ as consumers, and what this means to marketers.

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Definitions:

Morals

Principles or beliefs concerning what is right and wrong behavior, deeply personal and often influenced by cultural norms.

Theology

The study of the nature of the divine, religious beliefs, and the practice of religious faith, often involving the examination of sacred texts.

Philosophy

The study of the fundamental nature of knowledge, reality, and existence, especially when considered as an academic discipline.

Socially Responsible Products

Goods that are produced in ways that do not harm society, the environment, or the economy and often benefit them in the long term.