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Around 2006, Hybrid Cars Moved from the Early Adopter to the Early

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Essay

Around 2006, hybrid cars moved from the early adopter to the early majority stage. What did this mean for marketers of hybrid cars?


Definitions:

Thrill

A vibration felt on palpation, such as over an area of turbulent blood flow in an artery or a heart valve, indicative of certain types of cardiovascular abnormalities.

Cross-Eyed

A condition where the eyes do not properly align with each other when looking at an object, also known as strabismus.

Eye Examination

A series of tests conducted to assess vision and the ability to focus on and discern objects, as well as other tests and examinations pertaining to the eyes.

Pediatrician

A medical doctor specializing in the physical, behavioral, and mental care of children from birth to young adulthood.

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