All of the Following Statements Regarding Secondary Packaging Are True

question 88

Multiple Choice

All of the following statements regarding secondary packaging are true except

• A) It can provide information to consumers not found on the primary packaging.
• B) It is important to the retailer in terms of convenience in handling.
• C) It can be an important positioning tool to convey the brand image.
• D) It can allow for cost efficiencies due to larger order and shipment sizes.
• E) It is of little value to the average consumer.

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Definitions:

Horse And Buggy

A traditional mode of transportation using a horse-drawn carriage; often associated with historical or rural settings.

Discontinuous Innovation

A form of innovation that creates a significant change in the way a market functions, often leading to the creation of entirely new markets.

Dynamically Continuous Innovation

Innovations that represent a significant change to an existing product or process but do not completely disrupt consumer habits.

Discontinuous Innovation

A groundbreaking innovation that significantly changes existing markets or creates new ones by introducing a novel product or service.