What Are the Brand Components Used by Your University

question 91

Essay

What are the brand components used by your university?
C. Also, SC grads refer to themselves as "Carolina" but UNC also uses that name.
The URL: sc.edu-unfortunately, Southern Cal registered usc.edu first!
The logo and symbol: the 1802 insignia.
Characters: A "Gamecock."
Slogan: "Go Cocks"-yes, that is the slogan!
Jingle: For many years South Carolina used the music from Star Wars I as its jingle. There is also "Hail to Thee, Carolina," but no one knows the words.

---

Definitions:

Empirical Studies

are investigations grounded in observation or experience rather than theory or pure logic.

Effective Leadership

The ability to guide, motivate, and enable others to contribute toward the effectiveness and success of the organizations of which they are members.

Role Expectations

The beliefs about the behaviors and actions expected from a person occupying a particular role.

Role Conflicts

Situations where there are contradictory expectations related to a single role or between multiple roles held by an individual.