Which of the Following Brand Strategies Is Being Used When

question 149

Multiple Choice

Which of the following brand strategies is being used when the local ice cream shop decides to add a new flavor to its menu?

• A) a line extension
• B) a brand extension
• C) a copycat brand
• D) a premium brand
• E) a multi-brand

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Definitions:

Revised UCC Article 1

refers to updates or changes made to the first article of the Uniform Commercial Code, which governs sales and commercial transactions in the United States.

Good Faith

A concept implying honesty in intent and fairness in practice, without any intention to deceive or defraud in a transaction or contractual agreement.

Fair Dealing

A legal doctrine used in various jurisdictions that allows for limited use of copyrighted works without permission for purposes like research, criticism, or news reporting, akin to the fair use doctrine in the US.

Voidable Title

A legal situation in which a transfer of title to property or goods can be nullified if certain conditions are met, typically involving fraud or mistake.