The Value of a Brand Is Often Calculated by Assessing

question 148

Multiple Choice

The value of a brand is often calculated by assessing the

• A) difference between brand equity and brand liability.
• B) corporate profitability divided by the monthly brand earnings.
• C) earning potential of the brand over the next 12 months.
• D) effect of brand dilution if it occurred.
• E) average product line depth.

---

Definitions:

Motivational Theory

A concept or model that explains what motivates human behavior, often guiding strategies to increase motivation.

Maintenance Factors

In Herzberg's two-factor theory, aspects of the work environment that are necessary to prevent dissatisfaction but do not necessarily motivate employees.

Justified

Having a good reason or being shown to be right or reasonable.

Job Rotation

A workplace strategy where employees rotate between different tasks or roles to learn new skills and gain exposure to various aspects of an organization.