Jake Developed a Toothpaste Using Only Natural Ingredients,and He Has

question 90

Multiple Choice

Jake developed a toothpaste using only natural ingredients,and he has been quite successful selling the product in health food stores and some grocery stores.He has recently developed a toothbrush using bamboo and natural components.Jake is considering a __________,giving the toothbrush the same brand name as the toothpaste in order to create greater brand awareness.

• A) co-brand
• B) brand extension
• C) premium brand
• D) joint brand
• E) natural brand

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Definitions:

Logical Appeal

Persuasion technique based on reasoning and evidence to influence an audience's beliefs or actions.

Direct Message

A private form of communication between users on a social media platform.

Enclosure

An additional document or item that accompanies a letter or package.

Sales Messages

Communications aimed at persuading potential buyers about the value or benefits of a product or service.