Helena Was Surprised to Learn That the Car and Home

question 130

Essay

Helena was surprised to learn that the car and home insurance agency she was just hired by does not have a CRM program.Why should the agency have a CRM program,and what CRM efforts should Helena recommend?

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Definitions:

Cohabitation Rates

The statistical measure that reflects the number of people living together in a romantic relationship without being married.

Remarriage Rates

Refer to the statistical occurrence of individuals entering into marriage again following a divorce or the death of a spouse.

Remarried Couples

Couples who have entered into marriage again after one or both partners have been previously married.

Yours, Mine, And Ours

A phrase often used to describe blended families that include children from previous relationships as well as any current union.