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Walt Disney Company Announced It Would No Longer Allow Its

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Walt Disney Company announced it would no longer allow its characters to be used in promoting unhealthy foods.In branding strategy,what does this change? From both ethical and marketing perspectives,does this change make sense?


Definitions:

Tensor Fasciae Latae

A muscle of the thigh that helps to stabilize and move the hip and knee, and is involved in the abduction and internal rotation of the hip.

Tibialis Posterior

A deep muscle of the lower leg that supports the arch of the foot and aids in plantar flexion and inversion of the foot.

Adductor Magnus

A large muscle in the thigh that helps in the movement of drawing the legs together (adduction).

Vastus Lateralis

A muscle in the thigh that is part of the quadriceps group, involved in extending the knee and stabilizing the leg.

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