Coca-Cola's Experiments Using ____________ Record Participants' Faces as They Watch

question 72

Multiple Choice

Coca-Cola's experiments using ____________ record participants' faces as they watch advertisements or prototypes,then assess how their eyes moved,when they smiled or frowned,and so on.

• A) facial recognition software
• B) data mining
• C) social media monitoring
• D) illegal surveillance methods
• E) sentiment mining

---

Definitions:

Marginal Revenue

The financial gain from disposing of one extra unit of a product or service.

Average Revenue

The amount of income generated per unit of sale or the total income divided by the number of units sold.

Purely Competitive Seller

A seller in a market that has many buyers and sellers, with all firms selling identical products and no barriers to entry.

Marginal Revenue

The boost in revenue experienced by a company when it sells an extra unit of its goods or services.