Scanner Data Are Used in Quantitative Research Obtained from Scanner

question 86

Multiple Choice

Scanner data are used in quantitative research obtained from scanner readings of Universal Product Code (UPC) labels at checkout counters.The data from these purchases are likely to be acquired by leading marketing research firms such as ___________,which use this information to help leading consumer packaged-goods firms (e.g.,Kellogg's,Pepsi,Kraft) assess what is happening in the marketplace.

• A) MediaMark Research and NOP World
• B) NOP World and Yankelovich
• C) Roper Center for Public Research and Research and Markets
• D) Yankelovich and Research and Markets
• E) IRI and Nielsen

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Definitions:

Direct Material B

A specific category of raw material that can be directly attributable to the manufacture of a product, distinct from other materials used.

Raw Materials Inventory

Items stored for use in the production process that have not yet been converted into finished goods.

Finished Goods Inventory

The total value of all completed products that are ready for sale but have not yet been sold.

Direct Materials Budget

An estimation of the raw materials required for production and their anticipated costs, aiding in financial planning and control.