Examlex

Solved

Marketing Researchers Have Access to a Great Deal of Information

question 81

Essay

Marketing researchers have access to a great deal of information about consumers.What kinds of pressure might be brought to bear on a marketing researcher that might cause ethical dilemmas?


Definitions:

Legal Precedent

A decision made in a previous legal case that is considered as authority in a subsequent case with similar circumstances.

Less Expensive

Refers to items or services that are lower in price relative to others in the same category.

Arbitration Hearing

A non-judicial proceeding where a neutral third party, the arbitrator, listens to the disputing parties' arguments and evidence to make a decision that can be binding or non-binding.

Decision Days

Specific days set by courts, especially the Supreme Court, to announce decisions or verdicts on cases they have heard.

Related Questions