Segmentation,targeting,and Positioning

question 119

Multiple Choice

Segmentation,targeting,and positioning

• A) are terms that can be used interchangeably in developing marketing plans.
• B) are part of a firm's marketing strategy.
• C) should be done simultaneously so synergies can help streamline the effort.
• D) are part of the marketing plan but bear little direct relationship to the marketing mix.
• E) are optional elements of a marketing plan.

---

Definitions:

Confrontation Test

A simple eye examination technique used to assess the extent of the peripheral visual field.

Ophthalmoscope

A medical instrument used to examine the interior of the eye, including the retina and optic nerve.

Red Glow

A term that might refer to the reflection or appearance of a reddish light or illumination, either as a physical phenomenon or a symptom in medical contexts.