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Marketers Often Have Huge Amounts of Information About Their Customers

question 17

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Marketers often have huge amounts of information about their customers. What ethical issue should marketers include in their decisions regarding how to use this information?


Definitions:

Hormones

Chemical messengers produced by glands in the body that regulate the activity of cells or organs.

Humanism

An outlook or system of thought attaching prime importance to human rather than divine or supernatural matters, emphasizing common human needs and seeking rational ways of solving human problems.

Structuralism

An approach in psychology that seeks to understand the structure of the mind by analyzing the most basic components of thoughts and sensations.

Behaviourism

A theory of learning which states that all behaviors are acquired through conditioning, and it focuses on observable behaviors over internal events like thinking.

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