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To determine the market potential for its particular product or service,a firm should use
Racial Groups
Categories of humans based on shared physical or social qualities into which society has divided people.
Ethnic Groups
Groups of people who share common cultural characteristics, such as language, religion, and traditions, distinguishing them from other groups.
Family Characteristics
Traits, behaviors, and dynamics that define and distinguish one family unit from another, including size, structure, values, and interactions.
Feeding Disorders
Disorders characterized by abnormal eating habits that may involve either insufficient or excessive food intake, affecting physical health and emotional well-being.
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