Segmentation,targeting,and Positioning

question 119

Multiple Choice

Segmentation,targeting,and positioning

• A) are terms that can be used interchangeably in developing marketing plans.
• B) are part of a firm's marketing strategy.
• C) should be done simultaneously so synergies can help streamline the effort.
• D) are part of the marketing plan but bear little direct relationship to the marketing mix.
• E) are optional elements of a marketing plan.

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Definitions:

Fulfillment Process

The sequence of steps involved in processing orders and delivering products or services to the end customer.

Fulfillment Process

The sequence of steps taken by a business to complete an order for a customer, including receiving, processing, packing, shipping, and delivery.

Cloud-Based ERP

Enterprise Resource Planning systems hosted on remote servers, offering businesses access to their business-critical applications at any time from any location.

Control

The power to influence or direct people's behavior or the course of events.