A University Using Benefit Segmentation and Targeting Students Who Want

question 25

Multiple Choice

A university using benefit segmentation and targeting students who want to get a degree quickly while still working full-time would most likely focus on

• A) providing classes at convenient times and offering online courses.
• B) discount pricing for students taking more than twelve credit hours.
• C) the higher average salaries earned by college graduates.
• D) the great variety of classes offered.
• E) the number of Nobel Prize winners on the faculty.

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Definitions:

Market Growth Rate

The increase in size or sales of a market over a specific period.

BCG Matrix

A strategic planning tool that uses market growth rate and market share to categorize the business units or products of a corporation into four quadrants.

Attractiveness

The appeal or desirability of something, often used in marketing to describe how appealing a product, service, or brand is to its target audience.

Market Attractiveness

A measure of the potential profitability and opportunities within a particular market or industry segment.