When Selecting a Target Market,firms Will Be Most Successful If

question 113

Multiple Choice

When selecting a target market,firms will be most successful if they

• A) decide between demographic and geographic segmentation methods.
• B) seek out opportunities to customize products.
• C) develop a strong communication plan.
• D) match the firm's competencies with a market segment's attractiveness.
• E) reposition the brand.

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Definitions:

Rate of Pay

The amount of money a person is paid per unit of time, such as an hourly wage or annual salary.

Hourly Pay Rate

The compensation given for each hour of labor.

Average Rate

A value representing the middle point of a rate over a specified period, often calculated by summing rates and dividing by the number of rates.

Rate of Interest

The percentage of the loan amount charged for borrowing money, typically expressed as an annual rate.