YouEye Is Developing Eye Tracking Technology That Works with an Individual's

question 55

Multiple Choice

YouEye is developing eye tracking technology that works with an individual's webcam.Instead of needing to spend thousands of dollars on eye tracking equipment and having customers come into labs,firms will be able to utilize everyday webcams to track not only what a person attends to on a computer screen but also his or her emotional reactions to these products.Firms such as YouEye are automating the

• A) premarket testing process.
• B) alpha testing process.
• C) beta testing process.
• D) evaluation process.
• E) concept testing process.

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Definitions:

Imperfectly Competitive Firm

A business operating in a market where it has some control over the price of its product because competition is not completely intense.

Marginal Revenue

The additional revenue that a firm receives from selling one more unit of a product.

Barriers to Entry

Obstacles that deter or limit the ease with which newcomers can penetrate an industry or business field.

Government Regulation

Rules established by authorities designed to control and guide the practices of businesses, protect consumers, and support fair market competition.