Marco Was Assigned to Help Create a Positioning Strategy for His

question 39

Multiple Choice

Marco was assigned to help create a positioning strategy for his employer's products based on product attributes.He should consider

• A) the features the engineers feel are most important.
• B) the ways the sales representatives have been positioning the firm's products.
• C) the characteristics that helped his firm win a statewide award for excellence in manufacturing.
• D) what the target market would consider the most important features.
• E) the safety record of the firm and its products.

---

Definitions:

Milgram Experiment

A psychological experiment conducted by Stanley Milgram in the 1960s to study obedience to authority, where participants were instructed to administer electric shocks to another person.

Stanford University Prison Experiment

A psychological study conducted by Philip Zimbardo in 1971 at Stanford University, where students were assigned roles of prisoners and guards to explore the effects of perceived power.

Generalization

Drawing a conclusion about a certain characteristic of a population based on a sample from it.

Logical Support

The provision of reasons or evidence to justify a claim or argument.