Baby Boomers Represent a Huge Demographic Segment for Travel Marketers

question 8

Multiple Choice

Baby Boomers represent a huge demographic segment for travel marketers. Baby Boomers are also heavily motivated by self-fulfillment, which creates the possibility of ________ segmentation.

• A)geographic
• B)self-concept
• C)psychographic
• D)benefit
• E)behavioral

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Definitions:

Internal Environment

The internal and external influences, including conditions, entities, events, and factors, that impact the actions and decisions of an organization.

Instrumentality

A theory that people will be motivated to perform if they believe that their efforts will lead to good performance and ultimately, to desired rewards.

Outcome

The result or effect of an action, situation, or event.

Valence

The perceived value or desirability of a reward to an individual, which can motivate behavior.