"Why Create a Perceptual Map?" Asked David

question 105

Multiple Choice

"Why create a perceptual map?" asked David.Andreas,the senior marketing manager,gave him four reasons.All of the following are valid reasons except

• A) "It's a quick way for senior managers to see not only our product but each of our competitors' products, all at once."
• B) "It's a way to demonstrate the dimensions that our customers think are important."
• C) "It shows where we aren't-and where our competitors aren't-in our customers' and prospects' minds."
• D) "It's a way to show the position of the company throughout the product's life cycle."
• E) "We can easily show where we are positioned and how large the market is."

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Definitions:

Fetus's Weight

The mass or weight of a fetus, often monitored to assess growth and development during pregnancy.

Conception And Birth

The process starting from the fertilization of an egg by a sperm (conception) leading to the development of a fetus and ultimately the birth of a child.

Adult Height

Refers to the final height an individual achieves after completing the growth phase of their development.

18 Months

A period of life that is one and a half years after birth, a critical stage in a child's development.