Perceptual Maps Include Positions of Current Brands as Well as Ideal

question 1

True/False

Perceptual maps include positions of current brands as well as ideal points where a consumer segment would want a product to be.

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Definitions:

Transactional Functions

The activities involved in the buying and selling process, including pricing, promotion, and distribution.

Logistical Functions

The process of acquiring, creating, and delivering goods and services in the appropriate amounts to the consumer or ultimate location.

Facilitating Functions

include activities that help in the smooth execution of transactions and exchanges in the marketplace, such as logistics, financing, and information provision.

Purchasing Products

The process of acquiring goods or services to fulfill the needs or requirements of a business or consumer.