When MrHow,a Pennsylvania-Based Discount Lumber and Hardware Chain,sent Snow Blowers to to Its

question 9

Multiple Choice

When Mr.How,a Pennsylvania-based discount lumber and hardware chain,sent snow blowers to its Augusta,Georgia,store in April,it was engaged in

• A) concentrated segmentation.
• B) geodemographic segmentation.
• C) benefit segmentation.
• D) psychographic segmentation.
• E) misguided geographic segmentation.

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Definitions:

Fixed Cost

Expenses that do not change with the level of output or production, such as rent or salaries.

Aggregating Lots

The process of combining smaller batches of goods into larger lots to optimize production and distribution efficiency.

Multiple Products

Refers to an array of different items or goods that a business manufactures or sells.

Lot Sizes

The quantity of items that are processed, produced, or purchased at one time.