Whenever the President of the Local Public University Promotes the Institution,he

question 114

Multiple Choice

Whenever the president of the local public university promotes the institution,he emphasizes the university's price (much lower than neighboring private colleges) and high quality.He is positioning the institution based primarily on

• A) the value proposition.
• B) product attributes.
• C) symbols.
• D) competitive comparisons.
• E) profitability.

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Definitions:

Exploitation

Taking unfair advantage of someone or a situation, often for personal gain, at the expense of others' welfare or rights.

Idealized Self-Image

For normal people, the self-image is an idealized picture of oneself built on a flexible, realistic assessment of one’s abilities. For neurotics, the self-image is based on an inflexible, unrealistic self-appraisal.

Tyranny of the Shoulds

A concept in psychology describing the oppressive burden of impossible expectations and standards one imposes on oneself, often leading to stress and unhappiness.

Jonah Complex

The fear that maximizing our potential will lead to a situation with which we will be unable to cope.