Marco Was Assigned to Help Create a Positioning Strategy for His

question 39

Multiple Choice

Marco was assigned to help create a positioning strategy for his employer's products based on product attributes.He should consider

• A) the features the engineers feel are most important.
• B) the ways the sales representatives have been positioning the firm's products.
• C) the characteristics that helped his firm win a statewide award for excellence in manufacturing.
• D) what the target market would consider the most important features.
• E) the safety record of the firm and its products.

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Definitions:

Nomination Procedure

A formal process used to select candidates for positions, roles, or recognition, often involving voting or selection by a committee.

Productive Labor

Work that contributes to the production of goods and services in an economy, often associated with value creation.

Deliberate Teaching

The intentional act of teaching specific skills or knowledge through structured and planned activities or lessons.

Apprentices

Individuals who learn a trade or a craft from a skilled worker through hands-on experience, often combined with formal instruction.