The Perceptions of __________ Are Being Measured in a Perceptual

question 92

Multiple Choice

The perceptions of __________ are being measured in a perceptual map.

• A) competitors
• B) strategic planners
• C) the company's executive team
• D) the current R&D team
• E) consumers

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Definitions:

Significant

Having a particular meaning; indicative of something important or of consequence.

Attractive

Possessing features, qualities or characteristics that appeal to aesthetic, physical, or emotional desires.

Society

A community of people living together in a more or less ordered community, sharing customs, laws, and organizations.

Bad Faith

Sartre’s characterization of a person’s refusal to accept himself or herself, particularly regarding the extent of his or her own freedom and limitations. This sometimes means not accepting the facts that are true about you. More often, it means accepting the facts about you as conclusive about your identity, as in the statement “Oh, I couldn’t do that, I’m too shy.”