Why Do Marketers Often Use Perceptual Maps When Developing Positioning

question 72

Essay

Why do marketers often use perceptual maps when developing positioning strategies?

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Definitions:

Variance

A measure of how much values in a dataset differ from the mean of the dataset, indicating the spread of data points.

Discrete Probability Distribution

A statistical function that describes the probability of occurrence of each value of a discrete random variable.

Discrete Random Variable

A variable that takes on a countable number of distinct values and is often used to model scenarios where outcomes are distinct and separate.

Discrete Quantitative Variables

Variables that represent countable quantities and can take on a finite number of distinct values.