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Why Are Generational Cohorts Important to Marketers

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Why are generational cohorts important to marketers?


Definitions:

Homeless Persons

Individuals who lack stable, safe, and permanent housing.

Consignment Shop

A retail store where people sell items and the owner of the shop gets a percentage of the sale price when the item is sold.

Noncumulative Preferred Stock

A type of preferred stock that does not entitle the shareholder to dividends that are omitted or not paid during any year.

Common Stock

A type of equity security that represents ownership in a corporation, giving shareholders the right to vote on corporate matters and receive dividends.

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