Imagine the Use (Or Misuse)of Data Collected from Consumers by a Marketing

question 43

Multiple Choice

Imagine the use (or misuse) of data collected from consumers by a marketing research firm.One of the issues that might arise is the way the data are collected.At what step in the framework for ethical decision making would this issue be identified by tthe marketing research firm?

• A) Step 1
• B) Step 2
• C) Step 3
• D) Step 4
• E) Step 5