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SanDisk's MP3 player product line (called the Sansa)has a low relative market share. The MP3 player market is expected to decline over the next few years. In Boston Consulting Group (BCG)portfolio analysis, the Sansa would be considered a dog.
Strategies
Plans or methods developed to achieve a specific goal or to solve a problem.
Economic Value
The worth of a good or service determined by the benefit provided to the consumer, often reflected in its price in the marketplace.
Social Value
The significance of actions or business activities in contributing positively to societal well-being.
Environmental Value
The importance placed on the conservation and improvement of the environment, reflecting the belief in the intrinsic worth of nature.
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