Suppose That Nike Wanted to Use Facebook to Increase Awareness

question 132

Multiple Choice

Suppose that Nike wanted to use Facebook to increase awareness of a new line of tennis shoes.Which of the following methods would allow Nike to specifically target Facebook users who have mentioned tennis in their profiles?

• A) uploading a coupon to the Nike fan page
• B) encouraging Facebook users to "like" the Nike page so their friends will see this action
• C) placing a Facebook ad
• D) creating a Facebook tab allowing users to view the tennis clothing within Facebook
• E) placing a Facebook link on the Nike corporate website

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Definitions:

Factor Markets

Markets where resources, such as labor, capital, and land, are bought and sold.

Resource Allocation

The process of distributing available resources among various projects or business units to maximize the effectiveness and efficiency of utilization.

Perfect Competition

A market structure characterized by a large number of small firms, identical products, and free entry and exit, leading to price-takers.

Marginal Revenue Product

The extra revenue generated from employing one additional unit of a resource.