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Briefly Describe the Three-Stage Process for Engaging Customers Using Social

question 20

Essay

Briefly describe the three-stage process for engaging customers using social and mobile media.


Definitions:

Legal Capacity

The capability recognized by law for a person to act in a particular role or enter into a contract, often related to age and mental soundness.

Express Authority

The power granted to an agent or representative explicitly stated by the principal in a written or oral form.

Actual Authority

The express and implied powers given by a principal to an agent for carrying out specific transactions.

Principal

The primary party involved in a transaction or contract, or the amount of money originally invested or loaned, before interest.

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