Value Creation Through Place Decisions for a Consumer Product Involves

question 28

Multiple Choice

Value creation through place decisions for a consumer product involves

• A) putting the product in the front of the store.
• B) designing creative displays to capture consumers' attention.
• C) pricing products differently at different stores.
• D) making sure the product is available in the stores where customers will want to find it, and that it is always in stock so they can buy it when they want to.
• E) focusing exclusively on Internet sales to reduce supply chain costs.

---

Definitions:

Short-Run Supply

The quantity of goods and services that producers are willing and able to offer for sale at different prices over a short period, during which at least one input is fixed.

Long-Run Supply

The total quantity of goods or services that a market can produce and provide over a long period, considering all relevant input adjustments.

Lowest Price

The minimum cost at which a product or service is offered in the market.

Short Run

A period of time in economics during which at least one input, usually capital, is fixed and cannot be changed.