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What Is the Fundamental Purpose of Marketing

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What is the fundamental purpose of marketing?


Definitions:

Future Cash Inflow

Expected receipts of money to a business in the future, which can result from sales, investments, or financing.

Discount Rate

A specific rate used in the method of discounted cash flow analysis for calculating the present value of money flows anticipated in the future.

Net Present Value

The gap between what cash inflows and cash outflows are worth now, calculated over a specified period.

Working Capital

The difference between a company's current assets and current liabilities, indicating the short-term liquidity.

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