Some Banks Offer Special Accounts Designed to Attract Junior High

question 60

Multiple Choice

Some banks offer special accounts designed to attract junior high school students.These kids save in such small amounts that the accounts cost banks more to maintain than they are worth; however bankers know that consumers are creatures of habit and hope that the young people they serve now will become adult customers.These banks recognize

• A) that operational excellence is an important macro strategy.
• B) the lifetime value of customers.
• C) that product excellence leads to loyal customers.
• D) the importance of making decisions based on short-term results.
• E) that as long as customers bring in some revenue, costs do not matter.

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Definitions:

Physiological Factors

Aspects related to the functions of living organisms and their parts, including physical and chemical processes.

Psychological Factors

Elements of human psychological function that can influence our behavior, thoughts, emotions, and overall mental health.

Competency

The ability to do something successfully or efficiently.

Insanity

A legal and informal term referring to mental illness or the state of being seriously mentally ill, often used in a legal context rather than a medical one.