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Fred's Heating and Air Conditioning Service is considering using the slogan,"We fix it the first time,every time." Why might this slogan be a bad idea if Fred wants to maximize postpurchase satisfaction? Create a better slogan for Fred.
Recall
The act of retrieving information or memories from one's past experiences.
Recognition
The cognitive process of identifying previously encountered objects, ideas, or situations, indicating a form of memory retrieval.
Reaction Range
The concept that genetic factors set certain limits on cognitive, emotional, and personality development, but environmental factors determine where within these limits individuals will fall.
Achievement
The accomplishment of a task or goal through effort, skill, or courage, often recognized and valued by society or the individual's personal standards.
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