Singapore Airlines Seeks to Differentiate Itself from Competing Airlines, in Part

question 40

Multiple Choice

Singapore Airlines seeks to differentiate itself from competing airlines, in part through innovative design of its airplane seats and in-flight entertainment systems. Through continuous innovation in these areas, Singapore Airlines is pursuing a(n) ________ macro strategy.

• A)customer excellence
• B)global excellence
• C)locational excellence
• D)operational excellence
• E)product excellence

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Definitions:

Hedonism

A philosophy or lifestyle centered around the pursuit of pleasure and avoidance of pain as the highest good.

Pakistani Culture

A rich and diverse cultural background of Pakistan, encompassing traditions, languages, food, and religious practices that define the country's identity.

Tradition

The passing down of customs, beliefs, and practices from one generation to another, often seen as a key part of cultural identity.

Divinity

Pertains to a religious or spiritual aspect, often referring to the state of being divine or associated with a god or a deity.